Indian FMCG major, Hindustan Unilever Ltd. (HUL) has launched anti intolerance cream 'Fair and Tolerant Crème' for intellectuals and seculars in India. The product will reduce intolerance levels in India and will be marketed among the affected people of society which include movie stars, film producers, authors, scientists, and intellectuals. All the affected sections of society welcome the cream.
"Our anti intolerance crème 'Fair and Tolerant Crème' will help reduce the rising levels of intolerance that were constantly affecting several parts of brain of a large sections of society. The product currently launched only in Mumbai, Delhi and Bangalore at Rs 12,999 per 10gm and will be available across India in next 2-3 months," said HUL spokesperson in an exclusive interview to India Satire correspondent.
The spokesperson continued "The crème could be used on the parts of brain. For that the affected person and his family member needs to open his skull and personally reach out or ask any family member to apply that crème to the painful marks and scratches on brain. It is a very simple process."
To demonstrate how the cream works, the spokesperson opened a blue-colored laser pen and floated it around the replica of brain in which the India Satire correspondent could clearly see many germs of intolerance. The spokesperson then applied some 'Fair and Tolerant Crème' on the affected parts and his laser pen showed significant reduction in germs by 99%.
"This is a big revolution in the century. Nobody now will need to return his award," said spokesperson.
A section of society, which contributed to independent 'award waapsi' movement welcomed HUL's product.
"HUL has taken a great step today. We witnessed many scratches on our brains and minds due to rising intolerance in the society. Now that the crème is launched, I can't wait to rub it on my brain and reduce the levels intolerance," said popular movie director Dibakar Banerjee. He also demanded government to return his award which he had returned under award waapsi program to protest against Government's intolerant stand in FTII.
Many other movie stars, authors and scientists confirmed that they will also use the cream to get matters fixed. When asked about pricing of the product, all of them confirmed that the cream is available at very inexpensive price and the company should be in a position to push adequate inventory to affected people. However, when the correspondent asked them about pricing of the product for people who actually are affected due to intolerance and not intellectually affected like them, one of the intellectuals said "That's government's responsibility to check how it reduce pain of affected section. They need cream and not crème at reasonable prices or may be free of cost. My responsibility is to check my own head which was pained due to Dadri Lynching and needs to heal it properly at whatever price."
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